How Can Digital Marketing Help Companies Boost Sales To Their Products & services online? 

Digital Marketing & how it can transform your online sales! 

If you are new to the digital world, you may be wondering, how can digital marketing help companies boost sales of their products and services online? This is a beginner’s insight into what digital marketing is and how companies are utilising it to reach customers and consistently boost sales of their products and services online.

What is digital marketing? 

Digital marketing is when you market a product, a service, or a brand online. Brands come in all shapes and sizes and differ from large companies to start-up businesses and even personal brands. The internet opens up massive opportunities for companies and individuals to market what they do, and here is where the ‘digital’ side of digital marketing comes into play. Marketing has technically been around long before the internet. There are still many forms of offline marketing that some companies find beneficial, including things like print advertising, billboards, radio, and TV ads. These offline advertisement methods, however, can be expensive and often not an option for small to medium-sized businesses.

Digital marketing gives almost anyone with access to the internet the ability to boost sales for their business. In some cases, without even spending any money. Popular social media platforms such as Instagram, LinkedIn, and YouTube give people the opportunity to create free accounts and post content that can attract sales with the right marketing strategy. Let’s dive deeper into how digital marketing can help companies boost sales of their products and services.

Using digital marketing to draw awareness 

Awareness is extremely important to every business, whether they plan to market themselves using online methods, offline methods, or whether they rely on footfall as a bricks and mortar store. If people are not aware that a company’s products or services are available, they cannot make a purchase. Digital marketing helps to create a platform for companies to drive massive awareness that their company exists and can help to spread the word about what your company does well. You can also use digital reviews in the form of comments on your social media posts, reposts from past customers, and review websites like Trustpilot to further spread the word of how well you have served your past clients, which will further increase your reach and awareness. This can help your company to create brand loyalty and brand advocacy where your customers love what you do so much that they want to come back and do business with you again and they also recommend you either digitally by leaving reviews and testimonials or offline by telling their friends and family. The best digital marketing will have your clients speaking about your and recommending you offline as well as online! 

How digital marketing can help with creating automations

Digitalising your marketing can include automations that can be extremely lucrative for your company. CRM software like Keap and Email Marketing software like Aweber allow you to create automatic marketing systems when website visitors and past customers take certain actions.

For example, when someone buys a product from your website, if you are using email marketing software, this purchase can trigger a series of emails to go out promoting other products that complement the product they just bought. This is a great way to cross-promote your products and services as a business and benefit from improved sales. This, in a lot of ways, is equivalent to the age-old ‘would you like fries with that’ upsell but digitalized.

Digital Marketing helps track your sales more effectively

Digital marketing makes tracking your results a lot easier. Using tools such as Google Analytics, you can track the number of visitors that come to your website and where those visitors are coming from. You can use this data to figure out where your marketing is most effective and spend more time and money on those resources. You can also track actual conversions on your website too. You might be seeing a lot of traffic to your website from your Instagram ads, for example, but maybe few of those people are actually buying and it is costing you more than it is making you. Using analytics tools that keep an eye on your data can help you to optimise your campaigns to try and improve sales so that you are profitable or at the very least help you to see the campaigns that are currently costing you money so that you can pause or delete them.

Evergreen Marketing

With digital marketing, you can create evergreen campaigns. This essentially means you can create a piece of content today that can still be relevant, found, and promote your business for years to come. A good example of might be using YouTube for your business. YouTube happens to be the second-largest search engine in the world after Google, so people actively use YouTube to find solutions to problems and answers to questions, as well as a way to discover new content. If you create a well-optimised YouTube video on an evergreen topic, you could benefit from views to that video for years to come. If you also include calls to action within that video asking your viewers to subscribe, visit your website, and buy your products, this video can be passively bringing in new followers, customers and clients to your website on autopilot.

Digital Marketing helps companies reach wider audiences

One of the biggest benefits of digital marketing is the reach to a much wider audience. I had a friend visit me from abroad not too long ago, and they already knew exactly what restaurants they wanted to go to in London because they had already seen their posts on social media. The potential reach for your brand when you adopt a digital marketing strategy is global for a cost that simply cannot be matched with offline marketing. The internet is likely where the vast majority of your target audience spends their time online. At the time of me writing this, social media platforms collectively have over 4.2 billion active users worldwide. The average user spends around 2 hours and 25 minutes per day on social media networks. YouTube is the second most visited website globally, with over 2 billion logged-in monthly users. On average, users spend around 11 minutes and 24 seconds per day on YouTube. Google dominates the search engine market, with over 92% of the global market share. On average, users conduct over 5.6 billion searches per day on Google, with each session lasting around 1 minute and 17 seconds.

Not only does this show that having a digital presence as a company is important, but it’s also becoming more and more essential to have a strong digital marketing presence if you would like to compete as a business in the day and age that we currently live in.

Digital marketing can help companies build tribes

Platforms such as YouTube and social media allow companies to build deeper relationships with potential clients and customers. Through content marketing, you can build real communities online, and people can actually become fans of the content that you create. A common phrase in marketing is that ‘people buy from people and companies that they know like and trust.’ If your audience online feels like they are part of your community, there is a higher chance of them wanting to do business with you and this alone can help you to boost your online sales.

In today’s digital age, having a robust digital marketing strategy is essential for businesses looking to thrive and remain competitive. From raising awareness and automating processes to tracking performance and building communities, digital marketing offers an array of tools and techniques to boost sales effectively in the online marketplace.

If you would like to discover how digital marketing works to help boost sales to your company online, make sure you download ‘The Formula’ for free and take your digital marketing to the next level with just a few simple tweaks!