How To Sell Products Online Successfully!

Starting a successful eCommerce business

To sell products online successfully, you need a plan. Many individuals rush into creating websites or eBay listings, or worse, go to a wholesale supplier and buy their product in bulk before doing any research or tests to ensure their product actually has potential before taking any risks. Selling products online successfully is all about taking calculated risks and seeing the benefits in the long run. Here are some essential things you should keep in mind with regards to how to sell products online successfully. 

Have a nose for what products are already selling successfully online

Keeping your ear close to the ground in terms of what is currently selling online is crucial to anyone looking to really make a success of selling products online. Whether you plan on selling from your own website or selling on a third-party platform or app like eBay, Etsy, or Depop. It is important that you understand how to ‘smell what sells’. You can go through the big eCommerce platforms like Amazon and see what some of their best-selling categories are, eBay will usually also tell you what is selling if you do a quick eBay search for the products you would like to sell, you can quickly see what some of the hot selling products in that niche are. As well as this, you can use research tools such as the Google keyword planner to find out how many searches per month certain products get in Google. If there is a high volume of searches for a particular product, it is a good indicator that it is a viable niche for you to try and break into.

Assess the competition

Just because there is high demand for a product does not necessarily mean you will do well selling it. You also want to assess the competition and see if there are any gaps. If you find a profitable and in-demand niche that you would like to try and compete in. You want to assess how big the competition is. Go to Google and see who is bidding for ad space there, search Amazon and eBay and see how many listings are there for your product or something similar to your product. Before you can sell your products online successfully, you should have a good understanding of the demand for the product and what the competition is like.

Creating a successful marketing strategy for your products

I always recommend a mixture of selling your products from your website and selling on third-party platforms. Why would you not want to benefit from selling everywhere? For eCommerce part of a successful marketing strategy would be to try and list your products everywhere that you believe your customers might be in volume. This includes platforms like eBay, Amazon, and Etsy as well as your own website.

It is important to note that most third-party platforms have rules that you have to follow when it comes to selling on their website. They also usually charge fees to sell on their site and this can impact your profit margins when selling online. This being said, you will have to invest more time and money when marketing your own website.

Your marketing strategy will also include how you get new customers to know about your products. The products that you list on the main 3rd party platforms benefit from internal traffic. This means there are already potential customers using those platforms to find products every single day. This means, in some cases, if you are selling a product that is in demand and the competition is not too high and you do a good job researching what keywords your potential customers are using and include those in your listings, you can get away with leaving most of the marketing to the 3rd party platform.

If, however, you want to benefit from selling products on your own website, you can benefit from doing more of your own marketing. Selling on third-party platforms can limit your ability to market and stifle your growth. It is a lot more difficult to do paid ads, for example, as you would be paying to send traffic to someone else’s website that also sells other products for competing brands! This is also true if you go for free advertising methods such as YouTube video marketing or social media marketing. You don’t want to do all of the hard marketing work to send visitors to someone else’s website, you want to pay money and spend time marketing the products on your own website so that you can benefit fully from your promotional efforts.

 Focus on repeat buyers

The most successful eCommerce brands in the world rely heavily on repeat business. Especially if you plan on selling products on your own website, it is important that you not only think about how to get people to buy, but that you also prioritize thinking about how you will get them to buy again! It can cost a lot of money and it can take a lot of time to get someone to your website who actually takes action and makes a purchase. You want to ensure that they have the best experience possible with your website including how easy it is for them to buy your product and also how long the product takes to get to them. You also want to ensure the product you are selling is of high quality so they are more likely to want to do business with you again.

If your products develop a good name for being high quality, you are a lot more likely to get repeat business and positive reviews all of which leads to increased future sales.

The key to selling products online successfully is simple, know what products are in demand, know what the competition is like for those products before you even start the selling process. List your products in as many places as possible to benefit from more exposure and capitalize on even more sales. Create your own website and drive your marketing efforts there and grow your sales.

If you are looking to take your marketing to the next level and drive more sales to your products online. Make sure you download ‘The formula‘ for free.