Small Business Newsletter tips for increased profits

How to scale your business with a newsletter for your small business

If you’re seeking small business newsletter ideas, I have some insights for you. Firstly, you understand the importance of having a newsletter for your small business. Newsletters offer a direct line of communication between you and your potential customers. A newsletter has the potential to secure a customer for life, rather than just for today. Let’s explore how a newsletter can help boost sales for your small business.

Firstly, most first-time visitors to your website are unlikely to become customers immediately. This could be because they’re not yet familiar enough with your brand to trust it for a purchase or because they need time to warm up to the idea. The big question is, how do you bring them back when they’re in a “ready to buy” mindset? One of the best and easiest ways is by having a newsletter for your small business.

Ideas for Getting People to Sign Up for Your Small Business Newsletter:

Getting people to sign up for your small business newsletter might seem tricky initially. Most people receive hundreds, if not more, emails every single week, and they might be hesitant to sign up for yet another newsletter. How do you persuade them to make that decision, and how do they know your newsletter will be different from the others they’ve joined?

Simply put, you need a strong value proposition. Consider who the target customer is for your product or service and what will genuinely bring them value. Could it be a free piece of information or advice packaged into an eBook, a mini-course, or a whitepaper that you can give away for free? Instead of asking people to “sign up for updates,” offer them something valuable in return for their name and email address, letting them know they can receive more great tips, information, and offers from you if they stay subscribed to your newsletter emails.

You can also offer your website visitors a special discount when they sign up to incentivise them to join your newsletter. My local supermarket does this now too. When I shop, they show me two prices: one for the normal everyday shopper and another discounted price for members. Guess what I have to do to become a member? I have to sign up on their website and enter my name and email address. You can adopt a similar approach for your newsletter as well.

Ideas for Promoting Your Small Business Newsletter:

Once you have your value proposition, how do you go about promoting your newsletter? Here are a few ideas that might help you out.

Pop-ups:

You might think that pop-ups are too annoying to add to your website, but they can dramatically improve the number of people who decide to join your email list, especially if the value proposition targets your ideal customers specifically.

If you use platforms such as OptinMonster, you can add timers to your pop-ups so they do not appear too frequently, but you can set them to go off once someone has spent a certain amount of time on your website. OptinMonster also allows you to create what is known as an “Exit Intent” pop-up. This essentially predicts when someone is about to leave your website and only shows them a pop-up then to make it less intrusive.

OptinMonster offers a range of different types of effective forms and pop-ups that you can add to your website to improve the number of people who sign up, but two key ones include what is known as a “floating bar.” This is a bar that sits either at the top or bottom of your website and follows users through their journey on your website, giving them the option to sign up for whatever offer you have available. Lastly, if you plan to blog on your website, it’s a great idea to have a form where people can sign up for your small business newsletter in the sidebar of your blog posts.

You can also promote your small business newsletter on social media. Many people question the return on time and money investment on social media, and the real answer to that lies in your ability to turn your followers into newsletter subscribers for your business. If you are only building a following on social media and you are not referring people to your website to join your newsletter, then it becomes extremely difficult to build your business, even with a large follower count.

Content marketing on social media is simple. You want to keep your target audience in mind and figure out what content will bring them value and consistently post that content on your chosen social media platform. You want to choose to make content on the platforms where your target customer spends a lot of their time online. Each social media platform has different demographics; for example, TikTok tends to have a younger demographic, and platforms like Facebook have a more mature audience in general. Once you start putting your content out, you want to let your audience on social media know about your newsletter. If you have attached your newsletter to some sort of free giveaway, let your audience on social media know where they can find that resource.

You can also promote your newsletter through paid ads online. Sometimes promoting a free giveaway can work really well when promoting your business via paid marketing. This is because there is a big difference between making a sale and having a customer. A sale is a one-time occurrence, whereas a customer comes back and does business with you again and again.

If you promote your freebie and your potential customers join your mailing list, you can send them emails in the future about new offers you have on your website, and they can be customers for as long as they remain on your newsletter. As such, growing your newsletter by doing paid promotions of your freebie is a fantastic way for you to actually grow your business too.

Tips for Emailing Your Audience:

Once you start getting people on your list, you want to ensure that you email them often. If someone signs up for your newsletter today but they don’t hear from you in 5 months, they may forget who you are and think your email was spam. All of the hard work you are doing to grow your newsletter, you do not want to make the mistake of having it go to waste because you are not emailing your subscribers often enough. I would say at the very least try to aim for 1 email every other week so that people become used to seeing your emails.

You also want to have something interesting to say in your emails. Here is where your content marketing can come in handy again. If you are updating your website often with new blog articles or if you have a YouTube channel with new videos or a social media account where you share information that would bring value to your potential customers, you can send these links to your newsletter subscribers. Every email you send is a new opportunity to get in front of your customers again and remain top of mind. You also can promote your products and services by offering special offers or reminders about your products and services each time you send an email.

If you want to learn more about how you can grow your sales by implementing easy-to-follow small business newsletter tips, make sure you download “The Formula” for free for my best marketing tips.