Where To Learn Email Marketing For Free Without The Need Of A Course! 

Tricks to Learn Effective Email Marketing

Email marketing is a great way to get back in front of your ideal customers. The vast majority of people who see your brand on social media, your website, your online ads and actually actively search you up again is extremely low. Even those who might decide to follow you on social media or make a purchase from your website, they are unlikely to come back to your website unless you invite them back. Email marketing gives you a direct line of contact with past customers and leads and dramatically increases your chances of getting them back to your website.

But where can you learn email marketing to help you create an email campaign that attracts new leads, improves open rates and most importantly, encourages your subscribers to buy from your website.

Learn email marketing from the best in your industry

Researching your competitors is always a great marketing strategy. It is important to know how your biggest competitors are using email marketing so you can see what is working for them to inform your email marketing strategy. Obviously, you don’t want to copy your competitors. But you can take inspiration from what they are doing right. Who are the top 4 or 5 brands in your industry? Visit their social media platforms, their website and join their email list and evaluate how they are doing their email marketing. A lot of the biggest companies in the world spend millions of pounds on marketing and testing to see what works and what does not. The good news is, you don’t have to spend millions to figure out what is working, a quick look at your competitors marketing campaigns will give you a good indicator as to what tests have worked for them, and you can simply emulate that.

Learning to create a good lead magnet for your email marketing

First and foremost, with email marketing, you need to get potential customers to subscribe to your list. There is no email marketing if people do not make the decision to subscribe. The first thing we want to learn from our competitors is what type of lead magnets they are using to entice people to join their mailing list. The best lead magnet for your industry might differ and this is another reason why it is important to evaluate what the top players in your industry are doing.

A lead magnet is simply something that your audience will gain value from that you can give away for free to entice them to leave their name and email address. Let’s say for argument’s sake that I was in the online therapy industry and my business was aimed at a similar audience to a company like ‘Better help’. Just for context, ‘Better Help’ provide online therapy services and they use a questionnaire as a lead magnet. They encourage you to complete the full questionnaire before asking you to leave your name and email address to get your results.

The questionnaire itself takes about 10 minutes to complete and by the end of it, most people who take the questionnaire would have invested enough time answering these questions to want to get their results; further enticing them to leave their information to join the mailing list. It is a clever way for better help to encourage their website visitors to join the email list.

You can also see from the email sign up landing page that Better help leave a tick box option asking subscribers if they would like to receive marketing emails from them. But even this is worded in a way that makes joining the email list more attractive. They effectively communicate the benefit of being on the email list including buzz words like ‘helpful content’ and ‘therapy related material’. You can take inspiration from this and ensure you also add incentives such as these to your opt-in- forms when doing your email marketing campaign.

Learning to write good subject lines for your email marketing

Once you have people signing up for your lead magnet offer, the next step is to get them to open your emails. It is not enough to find the lead magnets that your competitors are using, you also want to sign up for them too as if you were a customer. This allows you to see behind the veil and analyse the emails that are getting sent to their leads and customers. Chances are, your major competitors have already sent thousands if not more emails to their email subscribers and by you reading and analysing these emails, you can dissect what might be working for them so that you can emulate some of this success. It is very likely that their email marketing campaigns have also gone through a lot of tests and iterations, and you can benefit from seeing a better version of their email campaign then they likely started off with. You do not have to re-invent the wheel; you can take inspiration from what others in your industry have already proven to work.

The first email that I received when I registered for Better Help started with ‘You were matched with….’

The first few words in your email marketing is very important. This is what makes your subscribers decide whether they are going to open your email or not. The very first email you send will likely grab a lot of people’s attention as they eagerly await what therapist they have been matched with after taking their test. The first email you send to your subscribers should contain whatever it is you promised them as a lead magnet, whether that be a free eBook or training, a percentage off your products or a free trial, your subject line should articulate the delivery of what they have signed up for to encourage them to open.

Most email marketing software allow you to create automations. This is where you can automatically send out an email once a subscriber performs a specific task.

The very first automation you want to set up in your email marketing software is an email trigger. When someone signs up to your email list, they should automatically be sent a welcome email that contains their lead magnet instantly.

 Learn to improve your email marketing click through rate

Click through rate in email marketing is the percentage of people who click the links in your email once they open them. This is an important metric because it shows how well your emails are being received. The more people who click your emails, the greater chance you have of selling your products and services. Again, you want to ensure that you stay subscribed to your competitors emails and take time to carefully read through the emails that they send to their subscribers so that you can learn from these emails.

Learn to improve your email marketing campaigns

After every email send, you will get a report in your email marketing software, letting you know your average open rate for each email send and your average click through rate. You want to analyse the emails you have sent that have the highest opens and click through rates from your own campaigns and see if you notice anything that you did that you could potentially replicate for future email campaigns. Keeping an eye on your own analytics is important for you to make data driven improvements to your email marketing as you continue to learn and grow.

Just because we are taking inspiration from the biggest companies in our industry, does not mean we can’t make adjustments and improvements based on our own data too. You always want to think about what your competitors have missed. Maybe you can create a slightly better lead magnet or create more engaging emails. This will give you a competitive edge and a unique selling point that you can use to entice new customers to do business with you.

To master your digital marketing, make sure you download you free copy of ‘The Formula‘ to discover how to drive more leads and sales to your business online.