Why Is YouTube Good For Business? 

Why YouTube is A Great Platform For Businesses

YouTube is one of those platforms that a lot of businesses neglect. They will spend money on Google ads, pay a fancy agency to perform SEO on their website, and run PR campaigns. But they often miss how important YouTube can be as a tool to help your business flourish if used in the right way.

Here are a few of the main reasons why YouTube is good for business and why you might want to consider creating a content strategy for YouTube.

4. Multiple Streams of Income: The YouTube Partner Program provides an additional revenue stream through AdSense, while collaborations and affiliate links offer further monetization opportunities.
5. Access to a Wide Audience: With a vast demographic base, YouTube allows businesses to reach their target audience effectively and consistently provide them with value.
6. Building Trust: YouTube serves as a platform to build trust with viewers through personality-driven content, helping businesses establish credibility and foster connections with their audience. 
7. Influence on Purchase Decisions: As consumers increasingly turn to YouTube for product reviews and demonstrations, having a presence on the platform enables businesses to control the narrative and influence purchase decisions.
8. Evergreen Traffic: YouTube’s search engine status ensures that well-optimized videos can attract views, subscribers, and leads for years to come, providing businesses with long-term benefits.
9. Simplified SEO: YouTube SEO is more straightforward compared to Google SEO, offering businesses an opportunity to rank higher and direct traffic to their website through videos and descriptions.

Let’s go a little bit deeper into these topics so you can see exactly why YouTube can be a great business opportunity. 

YouTube Provides Multiple Streams of Income Opportunities for Your Business:

YouTube’s partner program is one of the oldest of its time. Many creators on YouTube have made careers simply by being a partner of YouTube and earning money through AdSense. Now, I’m in no way suggesting that you should build a business model that relies heavily on AdSense. That being said, those ads can generate an additional income stream for your business as you grow, and depending on how well you do, this ad revenue could help offset some of the costs associated with running your YouTube channel.

YouTube is also a great discovery platform for collaboration with brands that might complement yours. Just by having a presence on YouTube, I have been able to collaborate with some of the biggest brands in my industry including Fiverr, Alibaba, and DHGate just to name a few. These collaborations can be lucrative in many ways and help you to form connections in your industry that you may have never thought possible.

The YouTube ad platform is just one way to monetise on YouTube, as well as obviously promoting the products and services that your business has on offer. You can also easily monetise with affiliate links if you tend to reference products or services that you feel would benefit your target audience as well as the products that you have on offer.

Your Audience Is Likely Already Watching Content on YouTube:

I am a strong believer that you should be creating content where your target audience spends their time online. The demographic on YouTube is so vast that it is extremely difficult to find a demographic that does not consume content on YouTube in some way, shape, or form. Simply having a presence on YouTube can help you reach your ideal customers, providing them with value on a consistent basis and making them aware of your brand. 

YouTube Is a Great Way to Build Trust with Your Audience:

YouTube is a great cross between a search engine and a social media platform. It is easier to get discovered for your content because of the search-like nature of YouTube. When your audience discovers your content, it can feel like they have found their place or tribe online. This allows you to build trust with your viewers on YouTube, and people tend to buy from companies and individuals that they know, like, and trust.

There is nothing that screams trust more than showing your personality via YouTube videos. This is how the big online celebrities of our time have got famous. By consistently showing up and offering personality. Your brand has an identity, a story, and a purpose, and this is all very easy to communicate through video.

Many People Speak About Their Experience with Brands on YouTube:

The day and age that we live in is changing. People rely on sources like YouTube to make purchase decisions. More and more of us are choosing to do our shopping online, and even those who do decide to go in-store, if they see a product that they are interested in, they may decide to watch a YouTube review or tutorial before they make a buying decision. Having a YouTube channel for your business means that you can control the narrative, review your own products, and give demonstrations of how they work.

YouTube Is Good for Evergreen Traffic:

YouTube happens to be the second-largest search engine in the world, meaning that people are actively searching for solutions to their problems using YouTube. If you create a video today, that one video can be bringing in new views, subscribers, leads, sales, and opportunities for your business for years to come. You produce one video and it can have a lasting effect because of its ability to rank in Google and be found when your ideal audience is looking for it years after it has been posted.

YouTube SEO is also a lot simpler than Google SEO. Google SEO can take months or even more before you really start yielding results. YouTube videos are easier to rank in YouTube if you choose the right keywords and you can direct people to your website during the video and in the description of your videos.

If you have found yourself wondering why YouTube is good for business and whether or not it is a good platform for you to start creating content on, I personally believe YouTube is one of if not the best platforms to grow on relatively quickly and easily. You can produce evergreen content in a way that is difficult with other similar video-sharing platforms, and you can also make use of the engagement features that YouTube has on offer such as going live, responding to comments, and the community tab.

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